about us

Hi! I'm Rhonda, the creator at this shop! And I am so so excited that you are here. I'm a 4w5 enneagram, Pisces, INFP, Ravenclaw! 

We make apparel and accessories inspired by fictional worlds, folk tales, literature, and fairytalesEssentially, if it's magical and make believe we are in! 

This shop is as eco-friendly as it possibly can be and we are dedicated to making sure that the products are all sourced from sweatshop free facilities, so you can feel good about your purchase! We also regularly donate to some charities. You can learn about them in our social good m

All items (except the boutique items) are made by hand, so they may vary from item to item. Standards are kept high, but please be aware that they are not machine made, so there can be slight variations of placement and color from item to item.

Every piece is made with a lot of love and just a sprinkling of magic for the dreamers, rebels, and those who are not afraid to let their imaginations run free.

My favorite products in the shop currently are pictured below! Click the photo to be taken to the product page!